"How does one convey the true essence of iridescence with black on white letterforms?" I continued to go back to the definition of iridescent; "showing luminous colors that seem to change when seen from different angles." The word angles continuously stood out and that's when I began to take out chunks of the letter forms. This then led to the next question; "How much of a letterform can be removed and still be legible?" The finalized wordmark resolves both questions at hand.
BRAINSTORM & IDEATION
video & mood board
This video was the main source of inspiration for my wordmark. At certain angles the vivid colors are quite vibrant, but at others, the once bright colors suddenly appear flat. This supplemented the visualization of removing pieces of the letterforms.
FINAL WORDMARK APPLICATION