After looking at the definition of iridescent (showing luminous colors that seem to change when seen from different angles) I was faced with two questions –
How does one convey the true essence of iridescence with black on white letterforms?
How much of a letterform can be removed and still be legible?
BRAINSTORM & IDEATION
This video was the main source of inspiration for my wordmark. At certain angles the vivid colors are quite vibrant, but at others, the once bright colors suddenly appear flat. This supplemented the visualization of removing pieces of the letterforms.
Imagery Sourced from Pinterest