Iridescent Wordmark

PROBLEM STATEMENT

After looking at the definition of iridescent (showing luminous colors that seem to change when seen from different angles) I was faced with two questions –

  1. How does one convey the true essence of iridescence with black on white letterforms?

  2. How much of a letterform can be removed and still be legible?

BRAINSTORM & IDEATION

This video was the main source of inspiration for my wordmark. At certain angles the vivid colors are quite vibrant, but at others, the once bright colors suddenly appear flat. This supplemented the visualization of removing pieces of the letterforms.

Imagery Sourced from Pinterest

PROCESS WORK

process_1.jpg
process_2.jpg

PRINT APPLICATION

ENVIRONMENTAL APPLICATION

wordmark_sign.jpg